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Blog

RCS Business Messaging and the Monetisation Problem

Based on the Rich Communications Services standard, RCS Business Messaging (RBM) it is set to be the global standard for consumers to interact with brands via their mobile devices. Whilst apps like iMessage, Whatsapp and Wechat have taken a large market share and set a standard for r...

Rich Communication Services – It’s looking like evolution and not revolution

Our last RCS blog was titled Rich Communication Services (RCS) – Evolution or Revolution? I think it’s fair to say the revolution has not happened just yet. However, the evolution of A2P SMS has very much started, and I’m confident it’s just a matter of time before we see the ...

Rich Communication Services (RCS) – Evolution or Revolution?

Rich Communication Services (RCS) evolved 10 years ago out of the steering committee established by the GSMA. In 2016 GSMA published a globally agreed Universal Profile on RCS. Therefore Carriers who deployed RCS were able to guarantee interconnection with other carriers. Both Microsoft and Google saw the advantages in RCS and both became keen...

A2P Messaging – Fast Becoming the Preferred Marketing Channel

The share of voice for today’s big brands in markets such as retail, banking, media, telecoms, healthcare, and travel is fiercely competitive as they strive to build and retain customer loyalty. Brands are rapidly moving away from email and embracing A2P messaging because it’s a convenient channel better suited to two-way customer communication. By 2020 the global A2P ...

Direct Carrier Billing (DCB) – Transforming the Telco Industry

Direct Carrier Billing (DCB) – also known as ‘Direct Operator Billing’ enables telco service providers to charge mobile phone users directly for the use of additional services and other purchases made using their smartphones. Research suggests that there are currently over 6.8 billion* active mobile phone accounts globally, compare that with the 2.15 billion credit car...

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